Back in February I read an article by Charles Arn, President of
Church Growth, Inc. which studies trends in church growth. Dr. Arn tells the
story of having been recently diagnosed with prostate cancer. He titled his
article “Should you treat your church newcomers like cancer patients”. With a
title like that how could I not at least scan the article? What I found were
some great insights I wanted to share with you. He tells his story; the shock
of hearing the word “cancer” in relation to his health, then the surgery 3
months later at the City of hope Medical Center in Duarte, Ca. Here is where he
begins to connect what City of hope was like and how we should treat church
guests the same way.
1. They
anticipated his uncertainty – They greeted him in the parking lot, when he entered the
building someone escorted him to the welcome desk, where he was then introduced
to another man who had fought and won the same battle 11 years prior. This man
Bill took Charles exactly where he needed to go.
2. “We are
Family Here” – He said he heard this multiple times in multiple venues. From
their lips to their literature this message of “family here” was understood.
3. Someone to
hold your hand – on his 2nd visit he met someone they referred to as a
“patient navigator”. This man gave Charles his name, phone number, and email
address. He was told if he had any questions to contact this man and if he
didn’t know the answer he’d find out and get right back with him.
4. A connection
center
– In this large open area there was information available on the various
support groups there at the hospital. They gave away free DVD’s of doctors
lecturing on various topics.
5. Great signage
all over campus – There was signage everywhere helping people navigate the halls.
6. His wife
loved the creative and tasteful interior design – The
appearance of a building, both inside and out, makes a statement about those
who work there.
7. The floors,
windows, and walls were spotless – see #6
8. They had
literature available in multiple locations – He said down almost every
hallway there was an opportunity to look for ‘information’ that might be
helpful both while at the City of hope as well as in-between visits.
9. They had a
website full of helpful information
10. They
communicated what they were about – There was a billboard near his house that read: “At City of
Hope, we live to cure prostate cancer.”
There are lessons here for us as a church. We need to anticipate
that the 1st Sunday someone comes to Eastwood they will be a little
anxious. Many are new to the community and many are just new to church life.
Some are bringing the pieces of a broken life looking for hope. Who can blame
them for being a little anxious? A repeated theme in the article was the need
to have adequate volunteers and greeters as well as signage and literature. We
need to continually evaluate, from the perspective of someone new, how we
greet, where we take, and how we help first time attendees. I think our campus
both inside and out speaks well of who we are as a church family and I am
confident the new campus building in Alvaton will as well. We must keep our
website fresh, technologically up to date, with relevant pertinent information
about who we are as a church. Whether at home, work, the mall, or wherever we
need to be walking billboards communicating what it means to be a
Christ-follower.